World Tour Partnerships
Five stops. Twenty-two seasons. An audience that travels to take part, not just to watch. This is where brands plug into mountain culture instead of interrupting it.
Rotorua · Slopestyle01 / A global celebration
Built from the ground up and scaling globally. Every stop earns its place on the calendar. Every rider earns their line. Every partner earns their integration.
Since 2004, Crankworx has been the reference for big-mountain festival riding: downhill, slopestyle, dual slalom, pump track, Air DH, Whip Off. Elite pros, amateurs, young talent and kids, all on the same mountain.
02 / The World Tour
Southern Hemisphere to North. One partnership travels the whole route, with the same benefits activated at every stop.
03 / Audience at scale
314,951Onsite visitors at Crankworx Whistler 2025 +3% YoY
This isn't passive attendance. These are outdoor enthusiasts who made the pilgrimage.
— this is the difference.
04 / Who shows up
High income. Travel-heavy. Experience-first. They spend on the gear, the trip, the ticket and the meal.
Not just spectators. Active participants in the outdoor lifestyle.
Experience-first, and mostly in their peak earning and spending years.
They show up as families, groups and repeat visitors.
of the audience earns over $150K a household. Above six figures, in peak travel and spending years.
Crankworx Whistler 2025 onsite survey · n=2,140
05 / The ladder
This is how influence compounds, from first ride to purchase decision. A pipeline of riders at every stage, feeding the next, season after season.
real people, real progression.
Rung 01 / First ride
630Families enter the sport here. Low barrier, high repeat participation. The top of the funnel.
Rung 02 / Next gen
1,194Next-generation riders hit real events. Where credibility and career paths begin.
Rung 03 / Pro level
6,000+The riders who shape what gets ridden, worn and bought, on the bike and off.
06 / Highlights
Crankworx doesn't rent a field. It runs on mountains that already matter to riders. Two of the North American anchors:
Venue · Since 2004
North America's iconic four-season resort
Venue · Since 1991
A mountain bike icon
A shared stage for partners.
Whistler's festival DNA and Mont-Sainte-Anne's World Cup pedigree, on one tour, with one partnership.
07 / Why non-endemic brands win here
(instead of trying to build it from zero.)
01You're not interrupting culture
No banner ads, no pre-rolls, no skip button. Your brand sits inside the moments fans came for.
02An audience worth entering
Consumers who spend on the gear, the trip, the ticket, the meal. Fuelled by passion. Out to make memories.
03Content that behaves like media
Athlete moments, edits, broadcast cutaways. Your brand travels through earned channels, social shares and editorial.
04An iconic footprint, already built
Five major events and a worldwide community, already gathered.
08 / The framework
Three layers of a Crankworx partnership. Most sponsorships stop at the first one.
You're present where attention is already pointed
Your product is used, tested and trusted in the mountains
You take something home after the event is over
09 / How brands show up
here.A few lightweight examples across categories.
This is a system, not a sponsorship.
Brands built into athlete and travel storytelling.Tour-stop product integration and purposeful brand integration across the festival.
Power the livestream and the fan interaction layer.Connectivity, second-screen experiences, latency-free fan voting and replays.
Ticketing, VIP and athlete pathways.Brand hospitality, athlete development funds, frictionless ticketing.
10 / Partnership benefits
Activated across all five World Tour stops. Every line below is a starting point to scope together.
Benefits, term and investment confirmed per partnership.
11 / The invitation
If that's not the brief, this isn't the right platform. If it is, the next step is a working session together.
Senior Manager · Partnerships
— see you at the start gate.